Edition 49, September 2007

ACMA releases reality television review

The Australian Communications and Media Authority (ACMA) has investigated whether the Commercial Television Industry Code of Practice reflects community standards regarding reality television programming in the free-to-air commercial television sector.

The Reality Television Review was initiated because of concerns raised about material which was shown on Channel Ten's Big Brother programme.

Although the code and current regulatory arrangements were found to be broadly effective, a number of matters have been raised in the review requiring action.

These recommendations ask industry to include provisions in the code which will guard against the demeaning portrayal of contestants. The research confirmed that many people are concerned about the way in which vulnerable contestants can be exploited in a reality show context for entertainment purposes.

ACMA has recommended that broadcasters accept emailed complaints from viewers and liaise more closely with ACMA about the volume and types of complaints received. They will also be monitoring MA classified reality programmes and shows that have attracted particular attention for potential code breaches.

Further, ACMA is proposing to seek voluntary undertakings from broadcasters planning to broadcast a reality television program classified MA. This would enable a streamlined investigations process to occur quickly should community concern arise.

For more information and copies of the review visit http://internet.aca.gov.au/WEB/STANDARD/pc=PC_101043

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